一個人的經濟 （大前研一）

《一個人的經濟》
作者：大前研一

• 日本過去20年的人口統計出現了結構性變化 － 20歲單身、30歲單身、到40歲還是單身的現象。那些結婚的，到了50歲，有不少人卻決定離婚；到了60歲，很多女性已習慣了老公長年不在家，所以很多家庭，老公退休日，就是夫妻離婚時，令60及70歲的單身族增加；70歲以後，配偶過世，又恢復單身，所以日本人口統計出，單身是20歲以上世代最大的一個族群。
• 這是一個貓狗數量比新生兒還多的少子時代，這還是一個老人比年輕人還多的高齡時代，當單身變成主流，解悶、獨樂、省時、限量就變成熱賣的關鍵詞，宅經濟也成為企業一較高下的主戰場。
• "戒精品"是一種消費進化 － 不再過分崇拜精品的消費轉變證明了消費型態屬於開發中國家的日本人，也逐漸和歐美消費者一樣成熟，開始選擇自己真正喜歡的商品。
• 夫妻加兩個孩子不是多數 －目前日本所有年齡層的標準家庭應該是一個人的家戶，但是大多數的超市商品包裝至今仍是以兩個小孩的核心家庭為主，這樣的份量對一個人生活者而言當然太多，專程開車前往郊外超市、買滿一整輛購物車的顧客也跟著大幅銳減。
•  再貴也要買來愛自己 － 多數的一個人生活者並不只是需要廉價的商品，他們最大的消費主張是，即使不便宜，也要買自己喜歡的東面。
• 日耗的要便宜，耐久的要精緻 － 像廁紙這種每天都要使用的商品，打折可能會讓消費者心存感激，但對使用週期長達數年的商品與其打折，倒不如以合理價錢提供真正的好貨，努力增加顧客滿意度。
• 小包的、健康的、速購的最熱賣 － 成城石井在車站內設立的賣店就像是縮小版的超市，裡面不僅有豐富的高級食材、葡萄酒和起司等進口食品，還有各式熟食和甜點，對於會在家料理三餐的一個人生活者而言，一般超市的份量都太多了，所以即使成城石井的價格稍貴，但位於返家必經的車站內，又可少量購買，所以大受歡迎！ 

Quotes - Quiet: The Power of Introverts in a World That Can't Stop Talking

Quotes extracted from 
"Quiet: The Power of Introverts in a World That Can't Stop Talking" by Susan Cain

1. I am a horse for a single harness, not cut out for tandem or teamwork... for well I know that in order to attain any definite goal, it is imperative that one person do the thinking and the commanding. (Albert Einstein)
2. Our culture made a virtue of living only as extroverts. We discouraged the inner journey, the quest for a center. So we lost our center and have to find it again. (Anais Nin)
3. The meeting of two personalities is like the contact of two chemical substances; if there is any reaction, both are transformed. (Carl Jung)
4. A shy man no doubt dreads the notice of strangers, but can hardly be said to be afraid of them. He may be as bold as a hero in battle, and yet have no self-confidence about trifles in the presence of strangers. (Charles Darwin)
5. The wind howls, but the mountain remains still. (Japanese Proverb)
6. Those who know do not speak. Those who speak do not know. (Lao Zi)
7. In a gentle way, you can shake the world. (Mahatma Gandhi)
8. Be a craftsman in speech that thou mayest be strong, for the strength of one is the tongue, and speech is mightier than all fighting. (Maxims of Ptahhotep)
9. Enjoyment appears at the boundary between boredom and anxiety, when the challenges are just balanced with the person's capacity to act. (Mihaly Csikszentmihalyi) 
10. With anything young and tender the most important part of the task is the beginning of it; for that is the time at which the character is being formed and the desired impression more readily taken. (Plato)
11. Some people are more certain of everything than I am of anything. (Robert Rubin)
12. A man has as many social selves as there are distinct groups of persons about whose opinion he cares. He generally shows a different side of himself to each of these different groups. (William James)
13. Society is itself an education in the extrovert values, and rarely has there been a society that has preached them so hard. No man is an island, but how John Donne would writhe to hear how often, and for what reasons, the thought is so tiresomely repeated.  (William Whyte)  

Aristotle Quotes

1. Happiness depends upon ourselves.

2. All human actions have one or more of these seven causes: chance, nature, compulsion, habit, reason, passion and desire.

3. We are what we repeatedly do. Excellence, then, is not an act, but a habit.

4. Pleasure in the job puts perfection in the work.

5. The soul never thinks without a picture.

6. Hope is a waking dream.

7. All man by nature desire knowledge.

8. The secret to humor is surprise.

9. You will never do anything in this world without courage. It is the greatest quality of the mind next to honor.

10. A friend to all is a friend to none.

11. My best friend is the man who in wishing me well wishes it for my sake.

12. Those who educate children well are more to be honored than they who produce them; for these only gave them life, those the art of living well.

Andrew Carnegie Quotes

1. No man will make a great leader who wants to do it all himself or get all the credit for doing it.

2. There is little success when there is little laughter.

3. People who are unable to motivate themselves must be content with mediocrity, no matter how impressive their other talents.

4. The man who acquires the ability to take full possession of his own mind may take possession of anything else to which he is justly entitled.

5. I believe the true road of preeminent success in any line is to make yourself master of that line.

6. The average person puts only 25% of his energy and ability into his work. The world takes off its hat to those who put in more than 50% of their capacity, and stands on its head for those few and far between souls who devote 100%.
7. Concentration is my motto - first honesty, then industry, then concentration.

8. No man can become rich without himself being enriching others.

9. The secret of success lies not in doing your own work, but in recognizing the right man to do it.

10. Do your duty and a little more and the future will take care of itself.

Woody Allen Quotes

1. I am thankful for laughter, except when milk comes out of my nose.

2. Most of the time I dont' have much fun. The rest of the time I dont' have any fun at all.

3. Life is divided into the horrible and the miserable.

4. To you I'm an atheist; to God, I'm the Loyal Opposition.

5. I should stop ruining my life searching for answers I'm never gonna get, and just enjoy it while it lasts.

6. I think a relationship is like a shark. It has to constantly move forward or it dies.

7. It seemed the world was divided into good and bad people. The good ones slept better, while the bad ones seemed to enjoy the waking hours much more.

Eric Schmidt Quotes

1. In a networked world, trust is the most important currency.

2. Success is really about being ready for the good opportunities that come before you. It's not to have a detailed plan of everything that you're going to do. You can't plan innovation or inspiration, but you can ready for it, and when you see it, you can jump on it.

3. If you forgo your plan, you also have to forgo fear.

4. The thing that people seem to miss about not just Google, but also our competitors, Yahoo, eBay, and so forth, is that there's an awful lot of communities that have never been served by traditional media.

5. Our strategy allows Google to innovate very, very quickly, which I think is a real strength of the company.

6. We weren't here to hope and hang on. We wanted to win.

7. Our policy is we try things, we celebrate our failures.

8. None of us is as smart as all of us.

9. Find a way to say yes to things. Say yes to invitations to a new country, say yes to meet new friends, say yes to learn something new. Yes is how you get your first job, and your next job, and your spouse, and even your kids. Even if it's a bit edgy, a bit out of your comfort zone, saying yes means that you will do something new, meet someone new, and make a difference. Yes lets you stand out in a crowd, be the optimist, see the glass full, be the one everyone comes to. Yes is what keeps us all young.

Kenichi Ohmae (大前研一) - 聰明人必做的十件事

"聰明人必做的10 件事" - 大前研一 (轉載)
1. 儲蓄友誼
靠得住的友誼是今生最溫暖的一件外套。它是靠你的人品和性情打造的，一定要好好地珍惜它，如果到目前為止，還沒有幾筆，那麼，從現在用心去儲存還來得及。

2. 學會放手
這個年齡已經不允許不成熟，當你無力把握命運中的某種愛、某種緣、某種現實，就要學會放手。給自己一個全新的開始，只要信心在，勇氣就在；努力在，成功就在。
3. 播種善良
一定要極盡自己所能，讓那些比你苦、比你難過的人感受到這世上的陽光和美麗。這樣的善良常常是播種，在不經意間，就會開出最美麗的人性之花。
4. 懂得音樂
一定要學 or 懂一種樂器，它會洗滌你的身心，打開你的記憶和想像，更會帶來意想不到的寧靜。另外還有攝影、收藏，它們都能讓我們的生活增添滋味。
5. 避開兩種苦
塵世間有兩苦，一是得不到之苦，二是鍾情之苦。前者在你付諸努力的前提下，就把一切當作一場賭，勝之坦然，敗之淡然，好在這年齡還有一定的資本得以捲土重來；至於後者可說是世間最苦，如果把這時還有這樣的情愫，一定要像清除灰塵般，把它從心屋裏掃出去。
6、學會承受
有些事情需要無聲無息地忘記，經過一次，就長一次智慧；有些苦痛和煩惱得要默默地承受；歷鍊一次；就豐富一次。
7、常懷感恩心
當我們參加完葬禮，總會湧起一些感慨；當我們大病初癒，總會有萬般珍惜。感恩的心一定要時時保留，它不僅讓你憐惜身邊事物，還能平撫欲望和爭鬥，甚至幸福的感覺也往往源自於此。
8. 熱愛工作
儘管它不像喝茶、聊天那般愜意，但它檢驗著我們的智慧和能力，得以讓我們體現價值及獲得成就。一定要全心愛它，畢竟它讓 你大半生有事做、有飯吃。
9. 勤於學習
讀書和學習都是在和智慧聊天，每年至少要讀五十本書，它不僅保證你的記憶力、感悟力，還能讓你維持個性魅力，這可是練瑜珈做美容所不能達到的效果。
10. 享受運動
善用時間運動、享受自然。你的體重就不會因懶惰而上漲，你的容貌也不會因歲月而減少生動，在某種程度上更能保存青春、快樂與健康。