The Tipping Point - How Little Things Can Make A Big Difference

"The Tipping Point - How Little Things Can Make A Big Difference"
by Malcom Gladwell

Three Major Components of Tipping Point
a) Law of the Few
b) Stickiness Factor
c) Power of Context
Law of the Few
There are exceptional people out there who are capable of starting epidemics. All you have to do is to find them. There people can be categorized into:
1. Connectors (People Specialists) - persons who know lots of people
2. Maven (Information Specialists) - persons who accumulate knowledge
3. Salesmen

Stickiness Factor
E.g. 1) Creators of Sesame Street just add Blue Bird and he made all the difference in the world.
E.g. 2) Didn't redouble his efforts to terrify his students into getting a tetanus shot, he just threw a map and a set of appointment times.

Lesson of Stickiness -> There is a simple way to package information that, under the right circumstance, can make it irrestible -> all you have to do is find it. ->
Ideas must be memorable and move us into action.

Power of Context
1. Broken Window Theory -> Crime is the inevitable result of disorder. If a window is broken and left unrepaired, people walking by will conclude that no one cares and no one is in charge. Soon, more windows will be broken and the sense of anarchy will spread from the building to the street on which it faces, sending a signal that anything goes. In a city, relative minor problems like graffiti, public disorder, aggressive panhandling, are equivalent of broken windows, invitations to more serious crime.

2. Win the battle against graffiti Graffiti was the symbolic of the collapse of the subway system.

3. Crack down fare-beating, which is a signal that invited much more serious crime.

4. Rule of 150
e.g. Gore Associates
-> An organized mechanism that makes it far easier for new ideas and information moving around the organization to tip -> to go from one person / one part of the group to the entire group all at once -> You can exploit the bonds of memory and peer pressure

5. Paradox of the Epidemic In order to create one contagious movement, you often have to create many small movements first.

6. We are actually powerfully influenced by our surroundings, our immediate context and the personalities of those around us.